Last night’s “Parks and Recreation” episode was awesome for so many reasons. It even had some great marketing principles in it.
Marketing:
- “It’s not my place to speak for the consumer.” I think often businesses and marketers forget, we are not the consumer. The restaurants in the town saw that people wanted larger sodas, so that's what they gave them.
- Means-End Chain and Laddering. Chris is trying to motivate Andy to run. The desire to pass the physical requirements to be a cop is not enough, so he helps Andy make a means-end chain and ladder up to the ultimate reason that will motivate him. Love and family is the ultimate value that motivates him. In marketing, just as passing a physical test was not enough to motivate Andy, only marketing features will not motivate consumers to buy something.
Just awesome:
- Font usage. “Yeah people, consistent font usage. Come on! ... Papyrus?! Are you kidding me? There is no place for that in a professional office setting.” It drives me nuts when people use unprofessional fonts on business documents and presentations. I am always amazed when I see documents with multiple fonts. Ctrl + A and make the whole document a professional font.
- Child size drink. I kind of wish someone sold a “child” size 512 oz (the size of a liquefied 2 year old). Before I came back to school I was an avid soda drinker. I had this great 100 oz insulated mug that would keep my Dr. Pepper cool and delicious all day. I sure do miss it. Sometimes on weekends I make a soda run for old times.
- Ron Swanson. I love his remote control door closer. One day I will have one on my office. If you have never looked at the “Ron Swanson Pyramid of Greatness” check it out below.
- April’s motivational tactics. They may not be as effective as making a means-end chain, but they are hilarious none the less.
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